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At Lotame, privacy is more than a list of do’s and don’ts, or policies and processes. It is foundational to Lotame’s values of trust and integrity. It is integral to our commitment to support data-driven decision-making and delivery of personalized advertising and content without sacrificing personal privacy. On this page we provide a summary of Lotame’s privacy practices. You can learn more about our privacy practices by clicking on the links provided in this summary.


Our Commitments

Earning the trust of our Business Customers and Data Partners is the foundation of our business at Lotame. We earn this trust by being transparent in our privacy commitments and by implementing a privacy program and security controls that enables our Business Customers and Data Partners to operate with the confidence that they can meet their privacy and compliance requirements globally. Maintaining that trust involves making ongoing commitments to our Business Customers and Data Partners. These commitments include:

  • Writing our Privacy Notices and contracts in plain, straightforward language to be transparent and help individuals, our Business Customers, and our Data Partners understand our privacy practices
  • Following our Privacy Principles
  • Designing, building, and delivering products and services that respect the privacy of individuals by following the principles of Privacy by Design and Privacy by Default
  • Honoring an individual’s choice regarding the processing of his/her Personal Data


Lotame’s Privacy Principles and Approach to Global Data Protection and Privacy Compliance

Global Data Protection and Privacy Laws are in a constant state of flux. Every few months, another state or country introduces new legislation or amends existing legislation and regulators issue binding opinions or guidelines related to data protection and privacy. Treating these as individual checkboxes for compliance could become an infinite list of tasks, paralyzing us from innovating privacy-preserving advertising solutions at scale. Fortunately, the vast majority of these laws to date share a foundation of common principles based on the Fair Information Practice Principles. By focusing first on Fair Information Practice Principles, which are our underlying guidelines that we follow to govern our services development, collection, use, storage, and disclosure of Personal Data, Lotame has developed its own guiding set of Privacy Principles and has designed and continues to develop a privacy program that can scale to meet the evolving global regulatory environment related to data protection and privacy.


Privacy by Design and by Default

Lotame is committed to the responsible use of Personal Data and other information to help businesses make better decisions regarding online advertising and delivering personalized content while respecting personal privacy. Lotame’s independence, agility, and unique capabilities have made it the leader in the field of responsible data management, identity, and addressability solutions, taking personal privacy into consideration throughout the process of designing, building, and delivering our products and services.


Privacy Choices – Lotame’s Privacy Manager

Lotame offers online tools for individuals to exercise their rights given under various Data Protection and Privacy Laws regarding their Personal Data that Lotame may have. If you are an individual, please visit Lotame’s Privacy Manager to exercise your rights under the Data Protection and Privacy Laws applicable to you. If you are a Business Customer or Data Partner, please contact your account representative.


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Lotame’s Information Security Management System (ISMS) is certified compliant with the ISO/IEC 27001:2013 standard. You can view Lotame’s Certificate of Registration
Lotame is certified as compliant with the European Interactive Digital Advertising Alliance Self-Regulatory Programme through TrustArc, an independent Certification Provider. You can view Lotame’s Letter of Attestation through TrustArc here. Lotame has undergone the NAI’s annual compliance review and has been certified as compliant with NAI’s Code of Conduct.


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